As companies look for new ways to engage customers, Epson has announced new software for businesses to easily transform black-and-white shipping labels to colorful shipping labels that will help elevate their brand. New Label Boost software, compatible with most Epson ColorWorks printers, allows businesses to easily add full-color coupons, targeted ads, secondary labels, and dynamic content to shipping labels, creating new opportunities for businesses to leverage shipping labels for marketing, reduce material and labor costs and streamline operations, in general.

“Retailers and direct-to-consumer manufacturers are always looking for creative and affordable ways to grow revenue and build customer loyalty,” explains Tessa Kohl, product manager of DX Solutions, Epson America. “Adding colorful messages in the form of branded content, secondary labels, coupons, and ads to shipping labels is a unique way for businesses to tap into innovative marketing, to help elevate branding, improve shipping accuracy and streamline operations.”

Businesses can use Label Boost software to apply secondary labels, such as regulatory or shipping-and-handling labels, or to highlight critical information, such as parcel count or expedited shipping, to promote accuracy and timeliness of delivery.

Label Boost software is designed for hassle-free deployment, so the bulk of the label creation process remains the same, with modification of the existing label only at the very last step before printing. It works alongside existing shipping software so delivery operations can continue to run seamlessly. Label Boost is compatible with ZPL driven software used by many national couriers, as well as labeling solutions such as BarTender and Loftware. Businesses can automatically choose the messaging they want to attach based on a customer’s location, delivery date or other key variables.

Label Boost software is compatible with most Epson ColorWorks printers, ensuring labels are printed with exceptional image quality that’s worthy of the brand. In addition, there are no recurring software fees.

Benefits include:

•     Elevate branding – help increase customer stickiness and engagement by including promotions, product announcements and cross-promotional opportunities on shipping labels
•     Reduce operational costs – help reduce associated material and labor costs while improving shipping processes for businesses adding secondary labels
•     Improve shipping accuracy – highlight critical information on shipping labels to provide clear instructions for packages that need special or expedited processing